Nepal Earthquake Relief Fund
How are we supporting Nepal and its neighbouring countries?
Nearly two weeks on from the devastating disaster that hit Nepal and its neighbouring countries, we wanted to keep you update on our progress on the Nepal Earthquake Relief Fund and other activities.
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Today Dentsu Inc. announced that it will donate relief funds totalling ¥3,000,000 (approximately USD $25,000) in order to provide immedaite assistance to the victims. The funds will be donated through the charities Japan Platform and the National Federation of UNESCO Associations, both of which are carrying out support activities. More info.
Dentsu Aegis Network launched the Nepal Earthquake Relief Fund on Monday 27 April together with its charity partner GlobalGiving. This Relief Fund has now received over USD $3,000 from people across Dentsu Aegis Network. In total the fund has raised over USD $2,000,000 for Nepal. The Fund will start to distribute from today to local charities. More info.
Several offices have also set up supporting events to raise awareness, funds and much needed practical supplies. An example of these offices is Dubai, where the team led by Sara Paye sent an extraordinary range of supplies to Nepal through a local charity. On the left is the food and tent supplies they collected. Events were also organised in the USA, India, Russia and Thailand. More info can be found here.
PRO BONO CAMPAIGN
The Amnet network also supported the Nepal Earthquake Relief Fund through a pro bono campaign. With the support of Global President Ashwini Karandikar we developed and distributed banners to 10 countries, including USA, Canada, UK, Germany, France, Netherlands, and Spain. The teams have been working to find any left over inventory to drive further clicks and donations to the Fund.
Why do we not support United Nations / other major disaster relief organisation?
As part of the Future Proof CSR strategy, we focus on supporting locally based, small- and medium-sized charities. We believe they are better able to respond to local needs and they remain in the area after the big donors move to the next disaster. Supporting these local NGOs also helps build resilience in case another disaster strikes.
Does Dentsu Aegis Network do match funding / makes a corporate donation?
Dentsu Aegis does not match donations because it focuses on using its funds to support charities on a longer-term, partnership basis to build real local impact.
What happens with the money raised?
GlobalGiving will distribute the money to local, vetted and trustworthy charities. It will report back in 100 days on what the donations have achieved in Nepal.
Have we done this disaster relief before?
Yes, for instance after the Haiyan typhoon hit the Philippines in November 2013. If you want to read more about how we took action then, read this article on Neon.